The journey for Woodstock Brewery began in Korea when Andre Viljoen decided that he wanted to try out something entrepreneurial and move back to the Mother City. The decision to go with a brewery was inspired by the fact that it was a perfect combination of art, business and science. In addition, there was a big gap in the craft beer market in South Africa. Andre bought the building off of the internet using Google Street View in a neighborhood which was, at the time, the burgeoning foodie center of Cape Town. The building was a mass of concrete, perfect for a brewery, which would otherwise have ended up as a landfill.